Nectar leads the loyalty card race
Wed 10 Feb 2010
Written by Chris Randal
Nectar cards are ahead in the battle of the loyalty cards, according to one of the company’s offering customers the scheme.
Sainsbury’s said that the Nectar card, which can be used at various online retailers, petrol stations and other outlets across the UK, is more popular than the Tesco Clubcard and the Boots Advantage card.
Consumers are becoming increasingly savvy with their spending and this has helped drive up the number of loyalty card holders. The supermarket also claimed new Sainsbury’s stores across the UK and the addition of Homebase as a Nectar partner, have offered a boost to the loyalty programme.
Sainsbury's Customer Director Gwyn Burr said the company’s customers appreciate being rewarded with Nectar points and money-saving coupons.
“Over one million new Nectar card holders have signed up in the last 12 months alone to take advantage of the benefits,” he added.
Meanwhile, Sainsbury’s is currently looking to reach its target of creating 1,300 new retail jobs in Scotland by the summer of 2010 - a goal it set itself back in August last year.
Search for retail jobs here